A marketing agency is made up of many different talents and personalities who all come together to create masterpieces of creative communication. One area within an agency, that is often referred to as the dark side, is made up of client services professionals. They are the over-caffeinated, client pleasing, whack jobs that creatives eye roll daily.
Boring definitions aside, we will answer the picketing throngs of creatives who ask: “What do Account Executives (actually) do?”
They are the non-creative go between agency and client; the voice of the client in an otherwise brand barren land where creatives create and want nothing more than to be left to their own perceptions of #AgencyLife.
Moreover, the evil that is client services is a necessary one. They translate the word of client to the creatives who must follow these instructions as if sent from above.. Without Account Executives, Account Managers and some other vestiges of client services, agencies would not have a connection to the outside and terrifying world of businesses and their brands.
The Accounts Executives at the Brand Cartel are unique and truly above average, because they integrate themselves into all processes and they are far more involved in their client’s work than expected. This way they are in tune with their client’s target market and have a far better understanding of their business, inside and out. They participate in all brainstorms and are often the architects behind core strategies and genius ideas. It is not expected of the Accounts Executives to go over and above their mandate and service, but they do this because they simply understand what is required of them and how far they have to go to fulfil their clients specific, and often seemingly unrealistic needs.
In conclusion, relationships are the cornerstone of a business and the same is required for agencies to build their respective client bases. Balancing external and internal agency relationships is the everyday struggle of the client services professional who is generally overworked, underpaid and honestly just a human filter of information.
So please, hug a client services professional today.