- Increase sales both online and in-store.
Brand Cartel’s strategy team took a critical look at Freddy’s international marketing model and applied it to the South African market. It was immediately apparent that integral flaws existed with the specified target audience. In addition, there was a lack of relevant brand content directed at the South African consumer.
A campaign was devised around the primary USP’s of the product offering – that being how Freddy Pants effectively transformed women’s curves, sculpting and celebrating the curvier woman. This was consolidated into one strong core message and imagery: #AfterFreddy.
The concept revolved around the simple, after-effect of wearing a pair of Freddy Pants.
Facebook cover photo to represent primary USPs of the product offering: