Are you seeing alot of Google Adwords jargon flying around, but you’re not sure what they mean? Well we’re here to help- see below the top 7 key metrics for Adwords and what they mean.
This is the average position that the search advert is achieving in the search results. An average position of 1.5 for example is where the advert is showing half the time in first position and half the time in second position in the search results.
An Impression is counted when an advert has shown on a user’s screen.
With display campaigns this is good for brand building and awareness for businesses and campaigns. Very often a user will visit a website but not perform an action, Remarketing follows the user around the internet to keep the brand top of mind and to drive them back to perform the desired action.
This metric tells us how many conversion actions the Adwords campaigns have led to on a website. An example would be on an online store when a sale is made. Reporting on this metric is dependent on the backend functionality of the website.
This is when a potential customer has responded to the advert by clicking on it and is then taken to the website.
This is the average cost-per-click of the Adwords campaigns. This statistic indicates the average amount paid per click. This metric is one of our key performance indicators and fluctuates dependent on SEO, advert relevancy scores and past user behaviour.
This is the budget that was actually spent on the account. This can fluctuate around the actual budget due to the nature of cost-per-click advertising and budget amendments will be made in the following months.
View through Conversions
This statistic indicates a conversion that has been made due to impressions and brand building (commonly through Remarketing), that convinced the user to visit the website (either directly or through natural search results) and convert.
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The Brand Cartel Google team.